Cartoon Network History
The Cartoon Network is a cable television channel created by Turner
Broadcasting and dedicated to showing cartoons. It premiered on
October 1, 1992.
Ted Turner's cable TV conglomerate had acquired the MGM film library
(which included the older catalog of Warner Bros. cartoons), and
its cable channel Turner Network Television had gained an audience
with its film library. Shortly thereafter they purchased Hanna-Barbera
Productions.
The Cartoon Network channel was created as an outlet for Turner's
considerable library of animation, and the initial programming on
the channel consisted exclusively of reruns of classic Warner Bros.
and MGM cartoons, with many Hanna-Barbera TV cartoons used as time
fillers.
In 1996 Time Warner purchased Turner Broadcasting, (Turner or TBS),
the company that managed the collection of cable networks and properties
started by Ted Turner in the mid-1970s. This provided still more
material for the Cartoon Network, as the channel now had access
to the Warner Brothers cartoon library from the 1950s and 1960s.
Although Turner Broadcasting operates as a semi-autonomous unit
from Time Warner, Warner changed the direction of Hanna Barbera
Productions, and focused the studio exclusively on creating new
material for the Cartoon Network channel. Among the shows the studio
has produced are Dexter's Laboratory (1996), Johnny Bravo (1997),
Cow and Chicken (1997), and The Powerpuff Girls (1998).
Cartoon Network has recently made attempts to attract viewers outside
its core audience of young children. For example, they recently
filled a mid-afternoon cartoon block with a program called Toonami,
which consists of reruns of acceptable-for-teens anime from Japan.
And a late-night cartoon block called Adult Swim now shows more
risque, teenage- and adult-oriented cartoons (with a combination
of anime and American-produced comedies). The Latin American conglomerate
of Cartoon Network has even gone so far as to incorporate a voting
system for their station. The audience is encouraged to phone in
there requests for programming. The program that gets the most votes
will be shown that day. These changes unfortunately have almost
eliminated the old Hanna-Barbera cartoons from the network's schedule,
forcing them to move to the nostalgia-themed Boomerang network.
Boomerang is the name of two television channels owned by Cartoon
Network, one in the US and one in the UK, which show classic animated
cartoons, mainly from the Warner Brothers, MGM and the Hanna-Barbera
archives.
In order that Cartoon Network stay at the forefront of animation
programming, it developed an online feature named Cartoon Orbit,
in 2001, which as calculated in 2003, has exceeded one million members.
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